Written by Maria Nichol
As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
MISSGUIDED TO LAUNCH MAKEUP
Fashion giant Missguided has set its sights on the beauty world this year with the launch of Missguided Beauty – and if the popularity of Babe Power (their perfume launch back in 2017) is anything to go by, we know these products will be a hit. Expect a 148-piece vegan makeup collection with everything from foundation and powder to freckle pens and plumping lip gloss. Minimalistic packaging and reasonable prices are the real draw…
M.A.C PUTS IT IN NEUTRAL
M.A.C. Cosmetics has launched its first-ever gender-fluid collaboration with designer Harris Reed. The important inclusive step celebrates self-expression and acceptance, with a wide range of inspiration drawn (from glam rock figures and Renaissance paintings!). The collection will consist of nine eyeshadows, cheek tints, a lip trio and metallic eyeliner, all housed in Renaissance-inspired packaging.
DRUNK ELEPHANT LANDS IN THE UK
Thanks to the wonders of international shipping, it’s largely a doddle for beauty fans whose favourite brands are based overseas. However, up until this month, Drunk Elephant’s cult products have evaded the beauty cabinets of UK skincare obsessives. The wait is finally over though, as you can get your hands on their raved-about T.L.C. Sukari Babyfacial now! The ultimate resurfacing mask all the beauty editors have been talking about, it unclogs pores, smooths the skin’s surface and refines texture too. The brand had to go through a rigorous process to gain accreditation in order to be sold here due to their formulas containing a large number of actives.