Written by Maria Nichol
As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
FABULOUS – WHAT’S HOT 2021 IS COMING…
From ‘IN’-gredients and cult formulas to mindful brands, the latest innovations and brand new beauty – these are the things that are important to you, and us. Teaming up with Fabulous, we’re presenting the What’s Hot 2021 Edit, a collection of brands and products that will be on your radar this year. Lands 14th January.
GARNIER’S GREEN BEAUTY LOOKS TO THE FUTURE
Cosmetics giant Garnier made a huge step to commit to Green Beauty, their very own end to end journey towards sustainability, and in just a short space of time, they’ve become the world’s leading natural beauty brand. After committing to their five-step sustainability plan, this month they’ve released a One Green Step Report for the UK to really solidify their plans for the future and how they will be protecting the environment. Coinciding with this too, the brand will also be launching a labelling system to provide people with information in order to help them make more sustainable choices. All really amazing steps towards the future of beauty.
THIS FRAGRANCE DIDN’T COME TO PLAY
UK high street retailer of video games GAME has launched its first-ever fragrances this month! The unisex perfumes Eau De Plumber and FPS (First Person Scent) are a quirky and witty addition to the brand’s merch. Eau De Plumber is an Italian-inspired perfume, featuring deep earthy notes of toadstool, balanced with high notes of peach and daisy, and mid-tones of grasslands.
PLANET REVOLUTION TAKES OFF
Rapidly growing cosmetics company Revolution have announced their latest venture – Planet Revolution. The new brand focusses on seeking positive change through both sustainability and listening to its customers in order to improve their service. Look out for the new name launching later this month…we can’t wait to see what they have on offer!