Trend Report: Adapting Beauty

Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

THE HALO CODE AGAINST HAIR DISCRIMINATION

halo code square

halo code square

In a bid to begin the process of hair discrimination in the UK, the Halo Collective – a group of 30 young Black people who have experienced racial bias due to their Afro hair – have put forward the Halo Code, which guarantees Black people in both schools and workplaces the freedom and security to wear their hair as they want, without restriction, judgement or discrimination. 

“The expectations for Black hair are completely different [to those with other hair types], despite the Equality Act that was passed in 2010,” Olamide Taiwo, a member of the Collective, told Vogue. “There are unspoken, discriminatory rules against Black hair in workplaces and schools. Some of these rules are explicitly stated, while others are implied through actions and words.” 

 

AND FRAGRANCE TAKES TO THE UK

and fragrance square

and fragrance square

 

Niche perfume brand ånd fragrance, created by perfumer Simon Constantine earlier this year, has just announced they will launch exclusively in the UK.  ånd comes from the old Norse and English word for breath, spirit and ghost. You can expect five fragrances from the brand, with scents spanning from vanilla to black pepper, to jasmine and cloves. 

 

NEW VEGAN BODY CARE IS HERE

harry elizabeth square

harry elizabeth square

Need to refresh your vegan body care stash? Harriet Elizabeth has just launched in the UK. Developed by beauty expert Harriet Morrall, the brand is all about bringing luxurious formulas made from the highest quality natural ingredients. Expect a cruelty-free range that includes a cuticle and nail oil, nourishing body milk and hydration serum. 

 

AVON LAUNCHES MENOPAUSAL RANGE

avon adapt square

avon adapt square

Available from January 2021, Avon will launch a skincare range designed specifically for perimenopausal and menopausal skin. The Adapt range will feature plant extracts known as adaptogens, renowned for their ability to bring balance to the skin – relieving symptoms like hot flushes, night sweats, anxiety and changes to the skin condition such as collagen loss, dryness and tingling. Expect a Hydra Rescue Mist, Hydra Rescue Serum and Dream Cream.