Bite Beauty Upswing Full-Volume Mascara, and a Merry Christmas Eve!

bite beauty upswing mascara
Volume, length AND lift

“Like sands through the hourglass…so are the days of our lives.”

You know you watched HELLA soap operas when you see the brush on the new Bite Beauty Upswing Full-Volume Mascara and mumble the Days of Our Lives intro, hahaha!

This sh*t is crazy!

What’s with the curvy brush?

Bite designed it that way so the center of the brush head holds as much product as possible, which is then supposed to maximize how much mascara makes it onto the center of your lash line.

Concentrating the product right there in the middle is supposed to lift and thicken your lashes where you want it most — which is music to my ears (eyes?), because I’m all about mascaras that lift, lengthen, hold the curl, and embiggen in a bad-@ss way.

I want — no, I need — mascara to work minor miracles, and the ones I keep in heavy rotation all do it to varying degrees. Currently, I think the best overall mascaras for drama are Laura Mercier Caviar and Chanel Dimensions de Chanel, but neither of those are cruelty-free and vegan, unlike Bite Beauty Upswing.

“Upswing Mascara is powered by clean, vegan, gluten-free and cruelty-free ingredients, including tree berry wax instead of beeswax. Tree berry wax, derived from berry fruit peels, grips lashes for volume and gives them an instant and buildable boost that’s both lightweight and smudge-resistant.”

-Official PR

The bottom line

If you’re looking for big, beautiful, dramatic lashes that can be seen from a mile away, AND you want a cruelty-free and vegan option, Upswing is legit. It doesn’t smear or flake, it layers well, and it’s easy to remove; however, one thing to keep in mind is that you may need to use a few layers. I’m a girl who likes A LOT OF LASH ACTION on my eyes, and I use about three, which is actually pretty normal for me.

bite beauty upswing mascara
Big lashes FTW

Where to find Upswing

Upswing just launched on the Bite Beauty website and will also be available at Sephora stores and online starting December 29. It’s $28 for a 0.40-oz. tube, so price-wise, it’s in the same ballpark as Laura Mercier Caviar Mascara, Too Faced Better Than Sex better and YSL Faux Cils. It comes in a single shade: black.

Some quick comparisons before I float away on a pink, sparkly inner tube…

  • Too Faced Better Than Sex — Upswing and Better Than Sex are in the same category, IMO. Both are cruelty-free and vegan, and both are made for bold lashes. Upswing is waaaaaaay better overall, though. It gives you more volume, more curl, more length, and it isn’t nearly as smudgy or flaky. Frankly, if you’re debating between the two, go with Upswing.
  • Laura Mercier Caviar — Upswing offers similar curl hold, length and lift, but Laura’s Caviar is more volumizing and doesn’t require as many layers. That said, it isn’t cruelty-free or vegan either.
  • YSL Faux Cils — Upswing isn’t as dramatic in terms of volume/thickness, but it offers similar length and curl hold. Again though, it isn’t cruelty-free or vegan.
  • Chanel Dimensions de Chanel — Better than Upswing when it comes to overall volume, length, curl hold and lift, but it’s also slightly more expensive at $32. That, and it, too, isn’t cruelty-free or vegan.

Your friendly neighborhood beauty addict,


P.S. One more sleep until Christmas! 🎅🎄