Product Spotlight: It Cosmetics Your Skin But Better Foundation + Skincare

it cosmetics your skin but better foundation skin care 1
Well this is a gem!

This is GREAT stuff! I haven’t been this excited about a base product in eons. If you’re into a natural matte look and want a foundation that covers juuust enough, It Cosmetics Your Skin But Better Foundation + Skincare is so on the money.

OK, I get it. Everyone’s masked up, we’re in a pandemic, hardly anyone’s been wanting to wear makeup, myself included, but I’ve been falling back into my face painting groove lately, and part of the reason is because of this new foundation from It Cosmetics.

It handles basically every lighting and photography situation I’ve throw it. It makes my skin look dayum good, if I do say so myself, AND IT FEELS LIKE NOTHING ON MY FACE!

Here’s Tan Warm 42.5 in natural daytime light, without any powder or primer, with a 10-minute makeup look. The eyeshadow is the Urban Decay Born to Run Palette; the blush is Charlotte Tilbury Ecstasy; and the lipstick is NUDESTIX Mystic, in case you’re wondering.

Your Skin But Better Foundation + Skincare is a medium-coverage liquid foundation with a very natural looking matte finish. If you want enough coverage to even out areas of pigmentation and redness, along with some minor pore blurring, but you don’t need to hide everything and the kitchen sink, it’s perfect.

Lazy ladies who still lurve wearing makeup now, this one’s for you, because there’s no trickery required to get it to look nice. I do one pump, and then use my fingers to rub and work it in. Then I quickly blend with a skunk brush, and that’s it. You don’t need a primer underneath it or a powder to set it, either. Use it all by itself, and it stays put all day long (yup, even with a mask on).

For reference, I have combo skin. It’s dry on my cheeks and around my mouth, and oily on my forehead and my nose, and this foundation handles all of the various areas well.

I think it also looks good where I have “experience lines.”

it cosmetics your skin but better foundation skin care natural light blues
Here it is in indoor natural light.
it cosmetics your skin but better foundation skin care natural light green look
Here’s the foundation in outdoor natural light.

I will say that if you’re extremely oily, you’ll probably want to set it with a light dusting of powder. I wouldn’t go too heavy with it though because this foundation’s ability to look like real skin is its superpower, and using a whole mess of powder will just undermine that magic anyway.

Also, it’s super lightweight, which I probably should’ve said right at the beginning, LOL! The formula is on the thinner side, much like Dior Nudeskin Air, so it’s featherweight and feels like nothing, which is actually the reason I started wearing it. After months of barely wearing any base, I have absolutely no tolerance for face products that feel heavy, and this one feels like nothing at all.

It’s available now at Ulta in 40 colors (hello, Fenty effect) for $39.50 each for a 1-oz. glass bottle with a pump. Oh, and speaking of colors, I wear it in Tan Warm 42.5 (but will switch to Tan Warm 41 once my toasty summer tan disappears in month or two), and this is the first time I’ve ever been able to wear an It Cosmetics foundation without having to mix it with something else. Seems like they FINALLY figured out that not every “tan” or “medium” shade has to have a sh*t-ton of peach undertones, and both Tan Warm 42.5 and 41 are pretty good matches for warm skin with yellow undertones.

it cosmetics your skin but better foundation skin care swatches tan warm
I’m an NC42 in MAC for reference.
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No makeup on (yet)
And here’s Tan Warm 42.5 applied with fingers and buffed down sightly with a skunk brush.

Your friendly neighborhood beauty addict,

Karen